Blueberries & Diplomacy: Peru's Shift in Agriculture Amid the War on Drugs

Generated on February 19, 2026

TLDR During the War on Drugs in Peru's '90s, U.S.-led strategies promoted alternative blueberry production over coca plants; entrepreneur Jose Antonio Gómez Pazan became a hub for this shift, capitalizing on US market demand and transforming agriculture despite persistent illegal activities.

Timestamped Summary

00:00 The storyteller's infatuation with blueberries from Peru, a staple year-round due to U.S.-led anti-cocaine strategies in South America during the War on Drugs era of the '70s and '80s.
04:40 The War on Drugs strategy involved eradicating coca plants and offering alternative crops to Peruvian farmers as part of a soft power approach during the early '90s.
08:10 Congress eliminated tariffs on Colombian imports to Peru, funding infrastructure aid in a soft power strategy against drug trade during the early '90s.
11:54 Peruvian farmers, with American aid and seed technology, transformed arid coastal deserts into thriving asparagus fields.
15:42 Peruvian businessman Jose Antonio Gómez Pazan, with US experience, transforms Peru's desert coast into a blueberry farming hub.
19:42 Peruvian entrepreneur Jose Antonio successfully markets a unique Biloxi blueberry variety in the US by overcoming skepticism and establishing consistent quality standards.
23:25 Peruvian entrepreneur Jose Antonio capitalized on America's rising blueberry consumption, thriving despite increased competition and aiding in shifting agricultural focus away from drugs.
26:56 A Peruvian entrepreneur profits from blueberry exports amidst drug trade issues, while some farmers shift to legal crops like coffee and cocoa despite persistent illegal cultivation.
Categories: Business News

Blueberries & Diplomacy: Peru's Shift in Agriculture Amid the War on Drugs

How the War on Drugs got us... blueberries
by Planet Money

Browse more Business