Prompt Cast
"Coca-Cola's Century Anchor Price Strategy Revealed!"
Generated on March 12, 2026
TLDR Nick Fountain examines how Coca-Cola kept prices steady at five cents for over seven decades before raising them after abandoning the gold standard in 1934, revealing strategies that included controlling serving sizes and offering every ninth Coke with no content.
Timestamped Summary
00:00
Nick Fountain revisits a classic episode from Planet Money that delves into why Coca-Cola's price remained at five cents for over seven decades.
03:22
Nick Fountain investigates why Coke's price remained consistent for over seven decies despite significant economic changes.
06:15
Nick Fountain explores why Coca-Cola maintained its nickel price for over seven decades, despite economic changes.
08:51
Coca-Cola maintained its nickel price for over seventy years through aggressive advertising and clever strategies to control soda fountain serving sizes.
11:53
Coca-Cola's attempt to raise the price of its product without changing vending machines involved offering every ninth Coke as a "blank" or no content at all.
14:55
Inflation after abandoning the gold standard led to rising Coke prices, ending the era of nickel Cokes around 1959.
18:01
Inflation post-gold standard increased Coke costs, ending nickel Cokes and solidifying a fixed price for decades.
